
BowFlex brand activiation
BowFlex had hired a prestigious agency to help push their branding into new territory. They had a bold new definition of fitness that's more about loving movement than losing weight. The issue? How you take that new brand vision and start to apply it to all the day-to-day deliverables? I helped BowFlex build a bridge, helping them tell their new story on the web, social, email and everywhere in between.