Click to see a sample • 15th September 2023

BowFlex brand activiation

BowFlex had hired a prestigious agency to help push their branding into new territory. They had a bold new definition of fitness that's more about loving movement than losing weight. The issue? How you take that new brand vision and start to apply it to all the day-to-day deliverables? I helped BowFlex build a bridge, helping them tell their new story on the web, social, email and everywhere in between.

Click to see a sample • 27th February 2017

Nike employee engagement campaign

Nike had an audacious goal: To double their growth with half the impact. But to get there, they needed every single one of their employees to get on board. I led the messaging, creative strategy and content development of a three-month pilot program to get employees to see the connection between sustainability and innovation. Our team created a weekly cadence of web content, email newsletters, social media content and several executive communications pieces.

Click to see more • 16th April 2017

J&J hand safety campaign

I've become an expert in safety campaigns! This time focused on making hand safety personal. Employees can get complacent about safety and despite safety rules and regulations, they still end up getting hurt. We didn't want to rely on typical safety tactics like warnings and scare tactics. Instead, this campaign is designed to celebrate employees and all the amazing things they do with their hands, on the job and in their lives.

Click to read the report • 2nd March 2017

500,000 Voices identity and citizen outreach

500,000 Voices was a partnership of the Southwest Washington Community Foundation and a number of other organizations in the Vancouver, Washington region. Together they conducted a survey of residents to understand more about what people hoped for the future of the place they call home. I led the development of the name and logo for the project, intended to signal that every person's opinion was valued. And we created an appealing and readable summary of the survey data, helping it reach a much wider audience.

Click to see the work • 18th November 2020

Peet Dryer winter campaign

Peet Shoe Dryer's biggest season is winter and spring. Keeping our target audience of moms in mind, we created a winter campaign that captured the spirit of the season and promoted the benefits of the product in a family-friendly way.

Emerge video • 27th August 2021

Emerge launch video

Netrush had an exciting new offering for start-up brands on Amazon, and needed a quick, memorable introduction to the service. I led the team to create a video that effectively highlights features and benefits, and might get you dancing too.

Click to see the work • 16th January 2021

Tranquil Sleep campaign

Selling the idea of restful sleep seems like it would be simple, but when the sleep supplement category is crowded with competitors, you need to set your product apart. We created content that educated Tranquil Sleep customers on the stages of sleep, and invented a sleepy cloud emoji to make the message memorable.

Click to see the work • 22nd January 2021

Natural Factors brand-wide ad campaign

What do you do when your client doesn't have established brand guidelines and each product line has its own look and feel? You look for the things each shares in common. In this case, the human touch. This campaign nods to the people behind the brand who make quality, natural supplements, and the people who use those supplements to stay healthy.

Click to watch the video • 3rd March 2017

LLumar content marketing campaign

Our clients were trying to raise awareness among homeowners of the benefits of installing LLumar window film. We created a content marketing campaign that included video content, web-based feature stories and photo galleries and banner ads, to highlight the fact that window film keeps furniture and flooring protected from sun damage. We called the campaign concept "Keep the love alive," tapping into the love homeowners have for their furnishing and desire to keep them from fading.